Mimir
Mimir
Virtual sales environment

We use the full spectrum of virtual reality as a central stimulus for conducting qualitative and quantitative shopper studies.

Depending on the question, we create the right environment to test and optimise shopper behaviour.

In doing so, virtual rooms are created extremely flexibly and quickly or existing rooms are adapted to the respective study needs and made available for immersive shopper studies. VR research significantly optimises the "time to market" factor and reduces necessary investments in dummies, test markets etc.

 
Qualitative research:

Group discussions

Accompanied shopping

Relevant VR environment as stimuli

Quantitative research:

Relevant VR environment as stimuli

New products

Product designs

POS concepts

Shelf or store placements

Integrated eye-tracking & recording of interaction behaviour, accompanied by an interviewer-led interview (in test studios)

 
Qualitative reasearch:

Group discussions

Accompanied shopping

Relevant VR environment as stimuli

Quantitative Forschung:

A/ B tests (comparison of control and test scenarios) e.g. of

New products

Product designs

POS concepts

Shelf or store placements

Integrated eye-tracking & recording of interaction behaviour, accompanied by an interviewer-led interview (in test studios)

Your advantages with Mimir

The individual test environment is adapted according to the research objective and is fully interactive.

The test environments are - once created - permanently reusable & available or adaptable without major investment.

Studies take place with the security of being able to expand and repeat them as desired.

Short project runtimes & little effort (no dummy production) as well as intuitive planogram creation with our solution "Sindri".

Implicit measurements of attention and buying behaviour. Due to the extreme reality & immersion, the shopper produces an absolutely relevant - subconscious - feedback from "real" shopping processes.

Delivery of relevant KPIs of shopper research: eye tracking with fixations and gaze progression, interaction and time patterns, shopping cart analysis etc.

Our VR platform can also be used as an additional offer by market research institutes or market research service providers under licence and thus offers a highly innovative research option.

  • Verwalten der Studien / Manage your studies

Intuitive User Interface and Experience

Optimized through years of experience

Easy to use, for those who create, conduct and analyse studies

Unified user interface for all of our applications

Your advantages with Mimir

The individual test environment is adapted according to the research objective and is fully interactive.

The test environments are - once created - permanently reusable & available or adaptable without major investment.

Studies take place with the security of being able to expand and repeat them as desired.

Short project runtimes & little effort (no dummy production) as well as intuitive planogram creation with our solution "Sindri".

Implicit measurements of attention and buying behaviour.  Due to the extreme reality & immersion, the shopper produces absolutely relevant - subconscious - feedback from "real" shopping processes.

Delivery of relevant KPIs of shopper research: eye tracking with fixations and gaze progression, interaction and time patterns, shopping cart analysis etc.

Our VR platform can also be used as an additional offer by market research institutes or market research service providers under license and thus offers a highly innovative research option.

Example graphic for an output chart

 

 

 
Mimir
Example graphic for an output chart
 
Mimir